Educated Clients, Educated Decisions.

Most advisory firms focus on a single specialty - either investments, insurance, or employee benefits. Intuitive Wealth brings all three together under one roof. Our two founding partners, Wade Cross and Preston Tharp, co-manage client relationships and bring complementary backgrounds - military-trained structure and formal financial planning expertise - to every engagement. Rather than directing clients toward a predetermined solution, we present multiple options and walk through each one in detail, so our clients make decisions from a position of knowledge, not pressure.

Not in the traditional sense. A single-family office is a private company with in-house staff, typically built for families with hundreds of millions in assets. What most business owners are actually looking for is coordination: one team that sees the business and the household together, works directly with their CPA and attorney, and keeps the whole plan moving forward. That is what we do. We do not provide tax preparation or legal services, and we do not replace your existing professionals. We coordinate with them.

That's exactly who we're built for. We work best with individuals, families, and business owners who have reached a level of financial complexity that a generalist advisor isn't well-suited to handle - multiple asset types, business interests, retirement transition, inheritance, or significant income that requires thoughtful planning across several dimensions. If your financial life has outgrown a simple solution, we'd welcome a conversation.

Our co-founder Wade Cross is a West Point graduate and veteran whose military background directly shapes how we operate. We approach financial planning the way a military officer approaches a mission: gather complete information, develop multiple courses of action, evaluate the trade-offs of each, and execute with discipline. It's a process-driven, systematic approach founded on the Military Decision Making Process that we believe leads to better outcomes - and better decisions - for our clients.

Individual wealth management is a comprehensive approach to managing your personal finances - going beyond a single investment account to address your full financial picture: assets, income, insurance, tax exposure, estate planning, and long-term goals. If you're managing significant assets, approaching a major financial transition, or simply feel like your finances have become too complex to navigate on your own, working with a dedicated advisory team is worth considering.

We work with individuals and families who have reached a point of financial complexity - business owners, executives, professionals with significant income or equity, people managing inherited wealth, and those approaching or navigating retirement. Our clients typically have assets spread across multiple accounts and institutions, and benefit from having a team bring everything into one clear, coordinated strategy.

We start with a discovery meeting to gather a complete picture of where you stand - assets, liabilities, income, goals, and existing relationships with other professionals. From there, we develop multiple tailored recommendations and walk through each option in detail, including the trade-offs and timing considerations. You choose the path that makes the most sense for you. We then coordinate with your CPA, estate attorney, and other advisors to make sure everything works together.

Yes - this is one of the most common points at which clients engage with us. Approaching retirement often means consolidating years of accumulated assets, making decisions about income distribution, reviewing insurance needs, and coordinating with estate planning professionals. We help clients build a clear, comprehensive strategy so they can move into retirement with confidence rather than uncertainty.

Yes- and that's a core part of how we operate. We believe the best financial strategies are built collaboratively - across your advisory team, not in isolation from it. We work directly with your CPA, estate attorney, and other professionals to make sure your wealth strategy is coordinated at every level. If you need a referral to a vetted professional in any of those areas, we can help connect you as well.

We work with businesses to design, implement, and manage qualified retirement plans - including 401(k) plans and other employer-sponsored options. We help business owners evaluate which plan structure fits their workforce and their own financial goals, manage the ongoing administration in coordination with plan providers, and revisit the plan as the business evolves.

If you have employees you want to retain, a retirement plan is one of the most effective tools available. It signals investment in your team and provides a meaningful benefit that many workers actively prioritize. Beyond employee retention, a well-structured plan can also offer significant tax advantages for business owners. The right plan depends on your company's size, structure, and goals - which is why we start every engagement with a thorough assessment before making any recommendations.

Absolutely - and this is often overlooked. As a business owner, you can participate in your own company retirement plan, which may allow you to make significant tax-advantaged contributions toward your own retirement. The structure of the plan can be optimized to maximize those benefits. We always look at the full picture - your employees' needs and your own long-term financial goals - when designing a plan.

Group health benefits are employer-sponsored health insurance plans that cover your employees and, in many cases, their families. Offering a competitive health benefits package is one of the most effective ways to attract qualified candidates and retain the people you've already invested in. In a competitive hiring environment, benefits are often as important as compensation in a prospective employee's decision. 

Yes - group health plans are available to businesses of varying sizes, including small businesses. We work with businesses across a range of sizes and can help you understand what's available and what makes sense given where your company is today. And remember- All premiums paid by the employer are tax deductible.

Renewals are one of the most important - and often most challenging - parts of managing a group health plan. Premiums can increase, plan structures can change, and it's easy to default to the same plan without evaluating whether it's still the best option. We stay involved throughout the year so that when renewal comes around, we're already prepared to review your options, compare them against the market, and execute cost containment strategies.