Alonso Ruiz

Alonso “Zo” Ruiz grew up in Monahans, Texas - a small West Texas town where, as he describes it, the values of hard work, family, and financial responsibility weren't just ideals. They were how people lived.

Those early experiences pointed Zo toward a career in financial planning. He went on to study at Texas Tech University, graduating from the nationally recognized Personal Financial Planning program with a Bachelor's degree. He holds a Life and Health insurance license and FINRA Series 6 and Series 63 registrations. He is pursuing additional securities licenses at this time.

At Intuitive Wealth, Zo serves as the Operations Manager. He oversees the firm's daily processes, supports client onboarding, and works to ensure that the systems and workflows behind the scenes run efficiently and in accordance with compliance standards. He supports clients through account servicing and ongoing relationship management. After more than four years with the firm, Zo is a central part of how Intuitive Wealth delivers a consistent, high-quality client experience, and he continues to build his own client roster each week.

The thread running through both sides of his role is a straightforward belief: good financial advice should simplify life, not complicate it. Zo’s goal is to help clients feel organized and informed - so they can spend less time worrying about their finances and more time focused on what matters most to them.

Zo lives in Lubbock, where he is a member of the Lubbock Chamber of Commerce and Turning Point Community Church. He has coached and umpired youth baseball and stays active in the local community. Outside of work, his interests include golf, hunting, fishing, barbecuing, and cheering on the Texas Tech Red Raiders alongside family and friends.